Transcript
The Brief Interviewer (00:17.934)
Welcome everyone to a special episode of The Brief. The following interview with Larry Fox of Zflow Technologies was filmed live at our invitation-only Olivon Advisors Spring 2025 conference in Austin, Texas. Let’s get started. Larry, tell us a little about Zflow and how you got started.
Larry Fox (00:39)
So Zflow actually started in 2018 with my son as having an entrepreneurial spirit like his dad. We wanted to solve a problem and him being an engineer and myself, we went out and decided to find a world solution. Something to solve one these big world problems that faces everybody. After some internal experience of experiencing some package theft and loss, we realized that was the problem we needed to solve.
The Brief Interviewer (01:07)
How does AI and data integrate with your anti-theft device?
Larry Fox (01:14)
So the great thing about the AI and data is the anti-theft device, that’s all it is, is just a physical deterrent device, which at the end of the day is going to serve the purpose of hopefully preventing somebody stealing it. But with AI and the data that we’re able to extrude from that is we will know. risk assessment within a neighborhood, within a repeat customer or something like that is going to be very vital to retailers because the friendly fraud thing is exponentially growing for them. They can’t prove any of that sort of stuff. And now that we’re able to provide the data with AI and risk assessment, they will know if somebody’s trying to pull a fast one on them.
The Brief Interviewer (1:49)
Package theft and misdeliveries are a massive problem. How large is the TAM for your product offering?
Larry Fox (1:59)
So package theft itself and missed deliveries is about a $38 billion, Tam. It’s a massive unit and it’s growing every year as you know, the market of e-commerce is it grows four to 6 % every year. By the end of this year, it’s going to be at $1.25 trillion and that’s just going to keep going. And more and more people join online. It’s 34 % of the population of the world shops online.
The Brief Interviewer (2:23)
In your presentation, you talked about proof of concept programs.
Can you talk about those programs?
Larry Fox (2:30)
So the proof of concept programs we have right now are with our, we have an MVP device right now that after we’ve done some internal testing, we found some flaws with it and some inconsistent things. So we went back and we’ve now made a new, smaller, better device. And the proof of concept is now we feel it’s secure enough that we’re gonna start taking it to the retailers and within a controlled environment, they’re going to internally test it, within stores, we’re talking about store to store sort of thing to kind of get some feedback on it. And then from there, the ideas are going to go to actually selling it to their customers.
The Brief Interviewer (3:02)
With 2025 being the year where you prove out the market, where do you see sales in 2026 and beyond?
Larry Fox (3:10)
So with 2025, and any this year, again, we’re anticipating, you know, several hundred thousand units, hopefully with the holiday season for our go to market 2026, based on how many packages are shipped per company and this is all going to depend on what value they put it on But we anticipate about 20 % of their last year’s loss is what they would put on a package Some of our customers, you know, that could be several million packages others might be a few thousand But we anticipate well over a million units next year and then grow from there.
The Brief Interviewer (3:46)
Yes, it’s too early, but if you had to think about an exit, who would be your likely buyer?
Larry Fox (3:50)
You know, as I said in the presentation, the EAS market is huge. The company we partner with, they’re a $75 million a year company. Right now, they’ve already shown interest of an acquisition. So I feel somebody that’s already in the market to help fill that hole that they, you know, that they can serve because this is new. Nobody has anything like this. We’ve really filled this. We have this niche that we’re anticipating somebody’s gonna really just pick up and run with it. Obviously that has a much wider customer base at the current time that they can turn around and sell to 500 of the customers where we have to build up that base.
The Brief Interviewer (04:24.303)
Lastly, can you tell us about your experience here at the Olivon Spring Conference 2025?
Larry Fox (4:30)
You know, honestly, I was hesitant because I’ve been to some conferences and stuff like that. And you get a lot of interesting people that go, that’s cool and everything. But here it’s been great. I just from starting from yesterday, you spit out the idea and you can tell people are very anxious to be part of something like that. And it’s been great. And I’ve got a lot of I’ve already got more reception than last 15 hours of doing this than I have probably in last three months from individual people it’s, I’m ready for the next one.
The Brief Interviewer (5:00)
Thank you for joining us here at The Brief by Olivon Advisors. For more information on Zflow Tech, please visit zflowtechnologies.com. And please join our mailing list by signing up at olivonadvisors.com. We look forward to seeing you on the next episode of The Brief.
